Yes, the future; a backlash against the future. A future that let’s us capture, share, and view pictures. Or share everything with everyone known and unknown. This is a future envisioned by companies and individuals as a channel to mine data and user habits. And when the user base grows to a large enough scale, these services and apps in the cloud switch to a recurring revenue model. Every company wants a recurring revenue model. Each monthly customers – people – pay the company a certain amount each month; every month. We’re so entranced with simple services. Always seeking the next app or tool that you must know about or that you must use. Sometimes a valuable services is created and genuinely becomes useful though largely we see a series of copy cat services. None really offering any more service than the one before. Small and incremental changes seems to be preferences. Along the way with each iteration a nice fortune is made by charge users for the next version of whatever service with slightly expanded feature set and maybe a new look, but certainly for an all new price.
Yes, it’s a backlash and only now do we see that changing the present will also change the future. There are numerous references to Siren servers and the initial reading felt like a secret being whispered. Everyone doesn’t know about these Siren servers collecting and analyzing massive gobs of data with the end goal of learning behaviors and selling those statistical and trends to advertisers or using it themselves with the intent of selling more of whatever they’re selling. Certainly this isn’t new, but the capabilities of amassing such tremendous amount of information and then using that data for not so noble purposes is what changes the perspective of those otherwise pro-technology.
So then who owns the future? It’s undoubtedly owned by the companies who provide us “cloud” services. The companies that push us towards monthly subscription services. The companies that do not want us to download or to physically/digitally own what we purchase. Maybe if we reject these types of services or be more selective of what we consume can things change. Until then, we’ll continue using all the free services we can and distance ourselves from understanding the value of human effort.
Around the time when Amazon launched the second iteration of the Kindle did I completely embrace the cloud. Then the idea of owning no physical books or magazines sounded wonderful; especially to minimalist. Even purchased an Android Nexus tablet with the thought that I’d accomplish so much reading and the satisfaction of carrying all my books and magazines. The tablet itself became a deity that I prayed to each time I unlocked the screen. My perception of Amazon was pristine. No negatives. Over time though it jumped to the other side of the spectrum with their pricing ordeal with Hachette Publishing. And only then did the dangers of Amazon become clear.
The same can be said about laptops without a DVD/CD drive or small capacity hard drives. Combined with the concept of Siren servers you feel that a grand coordinated scheme was set into motion many years ago and just now is becoming fulfilled. Yes, it’s a backlash; a shock really. First thoughts turn to shunning these services or otherwise avoiding them altogether or simply discontinuing their use. It’s not simple to change your workflow and everything you’ve become accustomed to, but we must if we are ever going to take control of our digital lives.
Gained perspective and insight is to be gained from reading Who Owns The Future. The perspective to understand why companies give their services away for free and why it isn’t necessarily in your interest.